In today’s global markets consumers are increasingly demanding information about the products they are buying. They expect information on where products are sourced, openness and transparency in the way they are produced and assurance on the humane treatment of animals.

The Origin Assured programme is a demonstration of the fur industry’s commitment to these same principles.

Possibly the single most important initiative, ever to emerge from the fur industry, the programme gives assurance that the fur in a garment or fur product that bears an OA™ mark, originates from a country where national or local regulations or standards governing fur production are in force.

Only fur from approved species, sourced from approved countries, which is sold through participating auction houses, is entitled to carry the OA™ mark.

The programme was publicly launched at the International Herald Tribune’s Supreme Luxury conference in Moscow in November 2007 and has been enthusiastically embraced by the fur trade, with the number of approved retail outlets growing continuously.