NEWS ITEMS

12th March 2009

Origin Assured at Hong Kong and Milan Fur Fairs

The OA™ initiative was extensively promoted at the annual Hong Kong and Milan International Fur Exhibitions.

More than 4,700 visitors attended the Hong Kong Fur and Fashion Fair, whilst Mifur, the renowned International Fur and Leather Exhibition held in Milan, attracted over 12,000.

Many of the visitors to the Fairs, fur buyers from across the world, took the opportunity to learn more about the OA™ programme at the International Fur Trade Federation‘s (IFTF) exhibition booth.

The current ”Ask for the OA™ mark” promotional campaign was delivered through posters, postcards, multilingual leaflets and special fortune cookies!