NEWS ITEMS

10th June 2009

US social acceptance of fur is up 7 points since May 2008

According to Gallup’s annual “moral acceptability” poll, published recently, an increasing number of Americans are saying that it is OK to buy and wear clothes made of fur.

Of the 15 social issues that Gallup rated, the wearing of fur recorded the largest increase in moral acceptability – from 54% in 2008 to 61% in 2009.

http://www.gallup.com/poll/118546/Republicans-Veer-Right-Several-Moral-Issues.aspx

These trends are in line with the continuing popularity of fur on the catwalks - leading designers are increasingly including fur in their collections.

And later this year the OA™ label will be supported by an international advertising campaign featuring the personal endorsement of a number of world-famous fashion designers.