NATIONAL OA™ PROMOTIONS ITEMS

Econow is a consumer fair focusing on sustainability and ecological issues. The fair was held for the first time in Sweden, reflecting the growing demand of ecological and environmentally friendly products from Swedish consumers. The fair opened Thursday 20 August 2009, with a special event for press and VIP’s followed by two days for the general public.

One of the items on the programme was the fashion show that Rossander & Rossander were asked to produce. The fashion show consisted only of ecological and environmental friendly clothing. The brands that joined the fashion show were a mix of sport and leisure outfits to more trendy and high profiled brands. Even brands that not were represented at the fair where invited to participate in the fashion show.

The Swedish Fur Trade Council (FTC) thought it was a suitable idea to promote Origin Assured during the fashion show,  as it fitted so well with the fair´s concept. As OA™ is making its first step on the Swedish market FTC decided to hold a press evening with a dedicated fashion show, during which press packs were distributed containing full OA™ information.

In total, the fashion show was shown in four times during Econow.