NATIONAL OA™ PROMOTIONS ITEMS

This OA™ ad, created by SwissFur, has appeared in the supplements of Le Temps and NZZ. These are the two major Swiss newspapers in French and German.

Both supplements are published ten times a year but always on a different theme, though two of them are generally dedicated to fashion.

The ad is part of SwissFur’s promotion of the OA™ label, which has included the use of “e-boards” – large electronic screens in the four major railway stations.