USA: FICA launch “Label Me Fabulous” sweepstakes

USA: FICA launch “Label Me Fabulous” sweepstakes USA: FICA launch “Label Me Fabulous” sweepstakes
2nd December 2009

The Fur Information Council of America (FICA) joined forces with Vogue to promote the new “Label Me Fabulous” fur fashion campaign and the OA™ label with an exciting sweepstakes contest offering the grand prize of an Oscar de la Renta black nutria zip front vest. 

To support the contest Vogue has created a dedicated microsite at inviting entrants to submit their entries and up to 250 words describing why fur makes them feel fabulous.  The sweepstakes was promoted via an e-mail blast to 30,000 Vogue subscribers, an e-mail press release campaign to 75 top fashion blogs, promotion on Vogue’s new Facebook page and through FICA viral marketing efforts.  The contest will run from October 20 – December 20, 2009.  Vogue will manage the sweepstakes and select the winner.

FICA has released their 2009/2010 Trendsbook featuring over 120 color images from North American designer collections highlighting the fur fashion trends of the season.  This book was delivered in early October to 1100+ national, regional and local editors, followed by a mailing to 300+ top stylists and all FICA members.  Throughout the year FICA will continue to distribute the trendsbook in response to queries from media, buyers, specialty retailers, stylists, photographers and costume/wardrobe professionals.